A Letter From Our Executive Director

NOTE: This letter was originally published in November 2025.

On the eve of the opening night of our 18th annual film festival, we are proud of all that we’ve accomplished and excited for what lies ahead. As we approach the end of our fiscal year, we are launching our first Capital Campaign with an initial goal of raising $150,000 to strengthen our foundation and secure a sustainable future for PAAFF. 

It’s a critical time for our organization, and this campaign comes with a sense of urgency and vulnerability. With the recent loss of an annual corporate sponsor and a highly competitive grant environment, we currently have only six months of operating reserves. This campaign isn’t just about weathering a financial challenge; it’s about building long-term stability so we can continue the work our community depends on and expects from us.

We are deeply grateful for our returning and new festival sponsors, community partners, and in-kind donors who came through to make this year’s festival possible. Your support has allowed us to cover essential expenses such as screening fees, guest travel and accommodations, catering, venue rentals, and more.

Beyond the festival, we must sustain our operations year-round. 

The funds raised through this campaign will directly support our general operating budget to ensure our small and dedicated staff can continue producing thoughtful and compelling year-round programming. It will also help us expand the foundation’s offerings, creating new opportunities for storytelling, artist development, original production, and audience engagement.  

As the only dedicated Asian film organization in Philadelphia, we play a vital role in ensuring AANHPI stories and storytellers have a platform to be seen and heard. With your support, we can keep our mission alive to uplift stories that reflect our shared experiences, celebrate our diversity, and inspire the next generation.

Please consider donating today. Your contribution, no matter the amount, helps sustain the stories, artists, and audiences that make PAAFF so special.

With gratitude and hope,
Nani Shin
Executive Director, PAAFF