Philadelphia Asian American Film Festival


Kris Mendoza Headshot

Kris Mendoza

pronouns: he/him
Interim Board Chair

With an NYU Film degree and a Wharton MBA, Kris seamlessly balances creativity and business at his flagship company, Maestro Filmworks, an Emmy Award-winning video production company founded in 2005 known for strong visual story-telling. Kris has produced hundreds of projects ranging from broadcast, commercial, narrative, and documentary in nature, and continues to serve clients ranging from Fortune 100 brands to startups and nonprofits. Currently, Kris also serves on the board of the Pennsylvania Film Industry Association, the advisory board of PHLCVB Diversity, and is a Film Industry Partner at the Greater Philadelphia Film Office.

Rob Buscher Headshot

Rob Buscher

pronouns: he/him

Rob is a film and media specialist, educator, arts administrator, and published author who has worked in non- profit arts organizations for over a decade. As a person of biracial Japanese American heritage who is deeply involved in his community, Rob also has an expertise in cultural sensitivity training, community organizing, and advocacy issues related to the Asian American & Pacific Islander (AAPI) community. Robʼs expertise is Japanese and Asian American & Pacific Islander Cinema although he has worked as a professional film programmer, critic, and lecturer across a variety of fields. Rob currently lectures at University of Pennsylvania and is a contributing writer at Pacific Citizen. Rob also serves as a National Board Member for the civil rights group Japanese American Citizens League.

Brad Baldia Headshot

Brad Baldia

pronouns: he/him

Brad, a graduate of Bucknell University (Bachelor’s) and Temple (Master’s), works extensively with the Asian American community on a local and national level.
Tricia Coonrad headshot

Tricia Coonrad

pronouns: she/her

Tricia has worked in the content and entertainment industry for over 16 years and is currently a Programming Partnerships and Strategy Lead at Comcast Cable Communications. She promotes diverse content programming partnerships and strategic initiatives around the inclusion of Asian American, African American, International, and Hispanic-focused networks on Comcast platforms.

Michael Jones Headshot

Michael Wingate Jones

pronouns: he/him

Michael is one of two remaining founding members of PAAFF since 2008. As a multi-degree graduate of Villanova University, (BA/JD/MBA), and actor/independent filmmaker, he brings a diverse background to management of the festival. Recently, he appeared in a small co-starring role in a Season 2 episode of Kevin Spacey’s acclaimed “House of Cards” Netflix series.