Philadelphia Asian American Film Festival

Author name: Joseph Carranza

The Phenomenon of KPop Demon Hunters and the Philly Voice Behind It

There is a special kind of magic happening; the kind that lights up screens and hearts in equal measure. KPop Demon Hunters, the animated action comedy that has taken Netflix by storm, is more than a hit. It is a global wave of joy, identity, and rhythm. At its core is a story written by and for communities that have waited far too long to see themselves centered. Enter Danny Chung. Philadelphia born, Germantown raised, and a powerful creative voice behind the film. “My first home was in Germantown and my mother worked at Einstein Hospital my whole life in Philly. When I was a young artist I used to perform The Fire (RIP), The Barbary, Trocadero (RIP), and many other venues in the city that allowed me on stage. I recorded a lot at Repercussions Studio when it was in NoLibs, which has since moved to Fishtown (but I remember when it started as a bedroom closet in Cheltenham). There were studio nights with Chad Wes, Tierra Whack, and Pink $weats before any of us reached any amount of success. Philadelphia has shaped everything in me to be able to take that anywhere in the world.” That foundation, built on local stages, late night sessions, and a deep love for community, shows up in the fabric of K-Pop Demon Hunters. You can hear it in the music, feel it in the humor, and see it in the powerful depictions of friendship, sisterhood, and cultural pride. This is not just a fun movie. It is a declaration. Asian girls can be fierce and funny, soft and strong. Not sidekicks or tropes, but full-fledged heroes who lead the charge. Asian boys can be vulnerable, clever, emotional, and brave. Not flattened into stereotypes but given space to be complex and real. Superstition, tradition, pop stardom, and action do not need to exist in separate worlds. In this film, they collide and coexist. And when they do, it is electric. What makes KPop Demon Hunters especially moving for AANHPI viewers is the authenticity threaded through every beat. It captures familiar dynamics like overprotective aunties, generational tensions, and the burden of perfection. But it also celebrates joy. It reminds us that we do not only survive. We thrive. We dance. We slay. And we make people laugh along the way. “The most exciting part of my journey in entertainment has been how Asian children are being shaped by seeing themselves in the artists they see on stage and screen. I look out into the audience and see an ocean of kids that will never know a world where Asian women and men are not solidified superheroes.” That is what this film offers. Not just representation but imagination. It lets Asian kids and kids of all backgrounds see a future where they are centered, powerful, and fully themselves. It is also a mirror for the diaspora. A reminder that the things we grew up with, sometimes quietly or in conflict, are actually sources of power. Danny’s voice is crucial in that storytelling. He helps bridge the deeply personal with the wildly entertaining. From Germantown basements to Netflix global releases, he is showing what it means to carry your community into every room, every script, every scene. We at The Philadelphia Asian American Film Foundation could not be prouder. Now Streaming: KPop Demon Hunters on Netflix! Watch the film, hear the Philly in it, and celebrate the future of AANHPI storytelling. Previous Next

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Name Change and Bold New Chapter

Name Change and Bold New Chapter: Philadelphia Asian American Film Festival Becomes Philadelphia Asian American Film Foundation Philadelphia, PA — June 9, 2025 — The Philadelphia Asian American Film Festival (PAAFF) is proud to announce an exciting new chapter: we are now the Philadelphia Asian American Film Foundation (PAAFF). While our name has changed, our heart and mission remain the same.  We are still the organization you know and trust, now expanding our reach and deepening our impact. As we approach our 18th year, the annual festival has grown to become one of the largest Asian American and Native Hawaiian/Pacific Islander (AANHPI)-focused film festivals in the US and an important, influential platform for Philadelphia’s flourishing arts scene.  We feature an exceptional lineup of global, national, and local premieres, along with groundbreaking films from across the U.S., including Philadelphia. In 2024, our attendance increased by 200%, an extraordinary testament to the growing demand for diverse storytelling. The new name reflects a broader vision and a necessary evolution beyond our beloved annual film festival. As a Foundation, we are laying the groundwork for year-round programs, community gatherings, creative partnerships, and artist support. “Changing our name to the Philadelphia Asian American Film Foundation is more than a rebrand—it’s a recommitment,” said Nani Shin, Executive Director of PAAFF. “We are creating a lasting impact by supporting artists and engaging communities not only during the festival but also throughout the year.” We are also excited to announce that PAAFF is the proud recipient of a design grant from OMFGCO, a branding and interior design studio connecting people to place through research, strategy, storytelling, and design. With their support, we are developing a full rebrand campaign reflecting our bold new direction. The refreshed logo and visual identity will be officially unveiled ahead of our Fall Festival in November and will serve as the foundation for all future programming, communications, and community engagement. Through this expansion, PAAFF will continue to: Provide advocacy and visibility for AANHPI creatives   Offer networking opportunities and creative workshops   Host seasonal showcases and industry-focused events   Support distribution platforms that bring AANHPI stories to broader audiences   We invite our community, partners, and supporters to join us in this exciting journey. Together, we can ensure that AANHPI voices are heard, celebrated, and empowered—all year long. Welcome to the Philadelphia Asian American Film Foundation. Our story continues.

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Portraits of Presence: Amplifying Vision. Celebrating Voice.

In this moment in history, we find ourselves standing at a cultural crossroads. On one side is the weight of invisibility and misrepresentation that has long silenced our communities. On the other is the rising voice of Asian American, Native Hawaiian, and Pacific Islander storytellers who are reshaping how we see ourselves and each other. At the Philadelphia Asian American Film Foundation, our mission has always been to celebrate these voices. But more than that, we create space for reflection, memory, and connection. A film screening becomes more than just a night at the movies. It becomes a moment to witness our histories, honor our elders, dream forward with our youth, and hold space for one another. Every frame tells a story that might have otherwise been lost. Every filmmaker who stands in front of an audience carries generations with them. Now more than ever, these stories matter. In a time marked by division and forgetting, we hold fast to the belief that storytelling is an act of care. It reminds us of where we come from. It helps us imagine where we can go. At PAAFF, we don’t just spotlight films. We build community. We gather around stories that make us feel seen, that make us laugh, cry, question, and remember. These portraits, captured during our inaugural Spring Showcase, are a small glimpse into that feeling. They honor the filmmakers who brought their vision, vulnerability, and voice to this gathering, each one contributing to a larger story of who we are and the power of being seen. Together, they embody what it means to amplify vision and celebrate voice.

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